Monday, September 18, 2006

Yuppified?

I'm starting to get pissed at myself. After all the rants and raves I've had about Starbucks and their taking over of every street corner here in NYC, I find myself going into their shops more and more. And it's all for that damn iced green tea lemonade. "Yes, sweetened, please." I'm addicted to the drink, which I can accept, but I used to go in to order it and give drty looks to the people ordering their $5 coffees and sneer at the people working on their laptops. It's an over-priced coffee house, not an office fer chrissakes! But now I find myself becoming more accepting of it all. I'm even looking at their cookies and cakes; browsing the tracks on their CDs while I wait! What's wrong with me?! Am I becoming yuppified? Am I bowing to corporate culture? All my friends like Starbucks... am I giving into peer pressure? Part of the reason might lie in the fact I watched that 60 Minutes report where the CEO talked about his belief in giving great health benefits given to even part-time employees, which I thought was pretty cool. But that would just make me yet another converted pawn in their global multi-media plan to brainwash the masses with positive spin through mind-bending marketing and promotional campaigns!! Arrrggghhhh!!!!

2 comments:

Tony Shasteen said...

Hey CB, this is kinda late so who knows if you'll see it. Anyway, I read this book by the founder of Starbucks years ago when they seemed to really be taking off and it changed my opinion of the company and what they stood for. Granted, they still didn't explain why the coffee was so damn expensive! Anyway, here it is...

http://www.amazon.com/Pour-Your-Heart-into-Starbucks/dp/0786883561/sr=8-1/qid=1159305505/ref=sr_1_1/104-8454055-5100721?ie=UTF8&s=books

RobSchwager said...

you'll be hitting this site daily after a while:

http://starbucksgossip.typepad.com/