The way I see it, Netflix wants people who rent their movies and then don't return them because then they don't have to send you a new one. You still pay the same monthly fee, but you don't get any new DVDs and they make more money off you this way. I just returned Cold Mountain (I know, I know) which I had sitting here for 353 days!! I had it for almost a whole damn year, and you know what... I never watched it! What a waste.